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gmu general business (smb) market development advisor

job id s_d-0428626 job type full-time regular
work country singapore posted 16-aug-2011
work city singapore job area marketing & communications
travel 25% travel annually job category marketing & communications
business unit mktg s&d job role market insights professional
job role skillset market insights practices
commissionable/sales-incentive jobs only no
job description
employee in this role consults with senior business and marketing leaders to drive strategic/ tactical insights.
required
bachelor\'s degree
english: fluent
ibm is committed to creating a diverse environment and is proud to be an equal opportunity employer. gender identity or expression, age, genetics, all qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, or veteran status, gender, sexual orientation, disability.
key focus in the role will be undersatnding and delivery of segmentation, analytics and analysis to improve client insgihts in order to meet business objectives. and form appropriate work teams in order to identify and communicate through written and oral presentations and reports, and their implications to ibm, these employees identify critical intelligence topics,
using consultative techniques and working with decision maekrs, investigate relevant market research and information, significant market insights and concepts, develop analytical work plans, and proivde relevant recommendations to those decision-makers.the role is resposnible for understanding and integarting ofetn dispraate data soucres into cohreent viwes to provide cusotmer-cenrtic anaylses and insights.both wihtin and across business units and functions, and expert opinion,
employee will provide thought leadership and timely, client data, in order to drive informed executive decision-making, actionable market insights, derived from the analysis of market research.competitive, cultural and other market segments, partnerships and alliances, employees in this role are skilled in 1) project framing - the ability to clearly define the internal clients\' issue that leads to the appropriate project scope and planning; 2) understanding customer wants and needs; 3) analyzing the competitive landscape; 4) assessing the marketplace; 5) identifying emerging growth trends and opportunities across various dimensions including: economic, and customer value attributes; and 6) evaluating ibm performance/execution gaps and developing actionable recommendations, technological, financial.and utility of the actionable insights and analysis delivered, clarity, success is measured on the timeliness.

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