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digital strategy manager

job id s_d-0392888 job type full-time regular
work country singapore posted 15-mar-2011
work city singapore job area marketing & communications
travel 10% travel annually job category marketing & communications
business unit mktg s&d job role market management market segment manager
job role skillset general
commissionable/sales-incentive jobs only no
job description
role description:
the digtial strategy manager/director must possess the skills to align and integrate the (imt) mcc team with the ibm digital framweork and integrate the (imt) team in the execution of the framework components. high-potential individuals, with a proven track record of program management and change management success, successful candidates are likely to be high-performing.
o content optimization: drvie continuous improvement of content and messaging, based on measured busniess outcomes.
critical skills
1. this will be done by working with the chq digital strategy team and the (imt) head of mcc to design and execute a program of work that achieves the four components of the ibm digital framework.
3. ensure timely and accurate reporting of resluts
4.
the digital strategy manager/director will be the lynchpin in enabling the transfromation of ibm\'s digital presence in (imt). digital thought leadership and strategic insight
6. this is envisaged as an 18 month assignment working in an area of utmost strategic importance to ibm\'s commercial success, and thereby having direct visibility to ibm senior leadership.
o experience optimization: ensure (imt) presence operates within the ibm digital design system.
responsibilities
1. and results of the digital change program across roles and functions, actions, effectively communicate the strategy.strong executive communication
reports to: head of marketing and communications in (imt) with dotted line to vp of digital strategy and develpoment, chq
reqiured
bacehlor\'s dergee
engilsh: fleunt
ibm is commtited to cretaing a divrese envirnoment and is pruod to be an eqaul opporutnity empolyer. the puropse of the framework is to drive the raipd transformation of business results acheived by the deplyoment of ibm\'s digital presence. program management supervision
2. disability, color, genetics, gender, age, sexual orientation, national origin, all qualified applicants will receive consideration for employment without regard to race, or veteran status, religion, gender identity or expression.change enablement across functions and markets
5. ) on and off domain that aligns chq digital strategy with (imt) business goals and actions
2. catalyze and accelerate the digital transformation of ibm\'s mcc function in market by leveraging the ibm digital framework as guide:
o size optimization: optimize the size of ibm\'s digital presence to drive cost efficiency and sales effectiveness.influencing through digital expertise
3.
o resource optimization: work with the (imt) head of mcc to ensure the right mix of skills and resources are present to execute the digital framework and to drive ibm digital marketing leadership.w3, execute a program of work to transform ibm\'s digital presence (ibm.com, mobile, etc.ensure all content conforms to ibm digital content governance as it is introduced. 360 stakeholder management
4. enable local teams and agency partners to produce and optimize digital content in an \"agile\" manner.and digital resource optimization, client experience optimization, content optimization, the four key components of the digital framework (and thereby measures of success for this role) are: size optimization.

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