Ad Details
Location:
Description
title:
· facilitates the strategic planning process to enable events team counterparts to ensure timely and successful execution.
· provides saels team with marketing roadmaps and traniing on key initiatives, industry trends and partner solutions.
- business goals and strategy.
· organizational expert within defined subject area.
- relevant related disciplines.
· integrates deep subject matter expertise with:
- industry experience.
· supports event strategy.
· develops conetnt and programs that achieve sales demand through print and electronic collateral, customer research and customer briefings, sales training.
· owns the development and execution of the go-to-market plans to support specific segemnt growth initiatives.
· drives and executes an integrated marketing plan to support the p&l.
· utilizes standard campaign methodology and metrics to track marketing/sales efforts and drive program results throughout quarter/year.effectively marketing these technologies requires a skilled approach to traditional marketing, social network marketing and emerging approaches to message delivery.
- in-depth knowledge of professional standards and trends within area of expertise.dell force10 smb apj plm marketing
location: sgp-singapore
dell is strategically organizing around solutions groups in key technology domain areas, and netwroking is an integral component of this strategy.
· determines most effective segment/vertical sales tools and drives usage to maximize sales productivity.responsible for assessing market trends, and developing programs to meet the growing needs of the solution and segments, quantifying opportunities.supports sales training and enabelment.
· wokrs with merchadnising and onilne temas to make recommednations/deciisons on dell.com content.as a visinoary marekter you will lead by estabilshing dell as a creidble and signiifcant plyaer in the netwroking segment collaboartively culmianting in a netwroking storlyine focsued not only on dell\'s networking proewss, but also highlgihting dell\'s broader enterprise message of open, integrated virtual stacks for the data center. including budget recommendations, roadmap planning, recommendations on content theme & vertical callouts as related to segment business needs, drives overall segment marcom strategy.marketing plan development and execution, including opportunity analysis,
· drives vertical solution strategy.
· works with corporate communications team to increase visibility, case studies, speaking opportunities and analyst briefings, featured stories, press briefings, education and awareness to key industry audiences through use of press releases.utilizes 3rd party customer data and direct customer interaction information to provide feedback to the product group and messaging team.the data center is the battlefield of today\'s enterprise, and the networking domain is one of the most critical elements of the next generation data center. are you ready for the challenge?
responsibilities
· delivers integrated marketing plans that meet segment financial goals, align with vertical initiatives, and capitalize on market trends and opportunities within the segment/vertical.
· understands impact of emerging business trends and their implications for dell and its customers
\"liapj\".
· drives overall events strategy by segment/vertical, including recommended events, and proposed themes, budget allocation.and vertical market opportunities, competitors, customer buying behavior, pain points,
· serves as subject matter expert for specific vertical(s) on industry trends.
· ensures that sales and marketing teams understand and are able to fully utilize tools to enhance sales and marketing activities.
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