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Description
title: the individual will work with the apac markteing leader to development and manage the regional channel strategy.execution and post-launch measurement
o will work in conjunction with the regional product markteing specialists and regional marcom manager to create regional product launch plans and activities
o will ensure post-launch activities are effective by preparing and reviewing metrics from marketing campaigns
, sotuh asia new product launch planning.
. define and executive channel marketing strategies and communciation strategies
. planning and analytical skills
. team player with ability to work in virtual teams in a fast-paced envirnoment
. ensure the utilization of cmr in all marketing activities, which includes the development of cmr dashboards for a summary of regional activities
. identify channel partners to provide value-add services to end users
. this position will be accountable for the marketing effectiveness (roi) of channel marketing strategies in rest of asia countries. masters/mba preferred
, ba degree.3-4 years experience of channel marketing, and/or direct marketing preferably in a business-to-business techonlogy environment
, marketing communication.the south asia channel marketing specailist will also be resposnible for maintianing honewyell brnad stanadrds when exectuing thsee duites. adveritsing, sr marketing specialist
location: sgp-singapore-singapore
the channel marketing specialist is responsible for the channel marketing communication activities which include preparing and executing the channel marketing strategy, pr, lead generation, regional new product launch supports including tradeshows, brand awareness and regional sales support.project management skills
. work with corporate training & events manager to prepare materials for end-user and partner events
. create and manage lead generation strategy, including marketing effectiveness metrics
. leveraging corporate marketing materials for use in region
. excellent written and verbal communication skills
. experience from the it or aidc industry is preferred. in-house development of presentations and templates consistent with corporate standards for regional presentations (qbr\'s, sales presentations)
. ensure and oversee the execution of promotions, direct marketing and sales support activities for south asia
. analytical with the proven ability to measure (roi) and evaluate marketing activities
.
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