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Description
title: as a visionary marketer you will lead by establishing dell as a credible and significant player in the networking segemnt collaboratively culminating in a networking storyline focused not only on dell\'s networking prowess, but also highlighting dell\'s broader enterprise message of open, integrated virtual stacks for the data center. drives overall segment marcom strategy, recommendations on conetnt theme & veritcal callouts as related to segment business needs, including budget recommendations, roadmap planning.
· drives overall events strategy by segment/vertical, and proposed themes, including recommended events, budget allocation.
· owns the development and execution of the go-to-market plans to support specific segment growth initiatives.
· works with merchandising and online teams to make recommendations/decisions on dell.com content.align with vertical initiatives, are you ready for the challenge?
responsibilities
· delivers integrated marketing plans that meet segment financial goals, and capitalize on market trneds and opportunities within the segment/vertical.
· facilitates the strategic planning process to enable events team counterparts to ensure timely and successful execution.
· drives and executes an integrated marketing plan to support the p&l. effectively marketing these technologies requires a skilled approach to traditional marketing, social network marketing and emerging approaches to message delivery.
- business goals and strategy.dell force10 ple apj marketing
location: sgp-singapore
dell is strategically organizing around soluitons groups in key technology domain areas, and networking is an integral component of this strategy.
· provides saels team with marketing roadmaps and traniing on key initiatives, indsutry trends and parnter solutions.saels training,
· devleops content and prorgams that acheive saels deamnd thruogh prnit and elecrtonic colltaeral, cusotmer resaerch and cusotmer brieifngs.
· detemrines most effetcive segment/vertical sales tolos and drives usage to maximize sales productivity.
· understands impact of emerging business trends and their implications for dell and its customers.
· utilizes standard campaign methodology and metrics to track marketing/sales efforts and drive program results throughout quarter/year.
- in-depth knowledge of professional standards and trends within area of expertise.
- relevant related disciplines.quantifying opportunities, responsible for assessing market trends, and developing programs to meet the growing needs of the solution and segments.
· ensures that sales and marketing teams understand and are able to fully utilize tools to enhance sales and marketing activities.
· integrates deep subject matter expertise with:
- industry experience.utilizes 3rd party customer data and direct customer interaction information to provide feedback to the product group and messaging team.
· supports event strategy.the data center is the battlefield of today\'s enterprise, and the networking domain is one of the most critical elements of the next generation data center. and vertical market opportunities,
· serves as subject matter expert for specific vertical(s) on industry trends, competitors, pain points, customer buying behavior.
· organizational expert within defined subject area.supports sales training and enablement.
· drives vertical solution strategy, including opportunity analysis, marketing plan development and execution.case studies,
· works with corporate communications team to increase visibility, featured stories, press briefings, education and awareness to key industry audiences through use of press releases, speaking opportunities and analyst briefings.
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