Ad Details
Location:
Description
location(s) singapore
title director, field marketing
requisition id 74837br
job description
general summary
the director of field marketing is responsible for the planning, organization, execution, and management of an integrated marketing plan comprising field marketing, channel marketing, pr, and corporate communications efforts across the cluster of countries in the south east asia (sea) region. it is also expected to help the sea management team to embrace a more inclusive emc and partner go-to-market approach that will provide the business with the scalability in growth it needs in the coming years.
- leadreship sklils with focus on leadership more than management, anticipating reactions in various cultures
- excellent organizational, andattention to development of staff, strategy orientation and building relationships in matrix environment
- works effectively across cultures, management and communication skills.cultivating a close worikng relationship with the country saels and markteing teams, as well as the sea leadership and apj marketing leadership teams will be keys to success.
- must be comfortable and passionate about technology.
- proven expeirence in leading a regional/cluster marketing function that can effectively add value to country and global marketing teams in the diverse landscape of the apj region.
- full-range marketing background with soild understanding of how to get from market insight & opportunity to marketing plans that drive business and marketing objectives forward. provide input on market trends and recommendations on new markets.presentations and proposals to support saels with relevant information to help speed sales cycles and indsutry expertise,
· work to provide training.
key competencies & skills
- a minimum of 10 years of marketing experience in it or related industry.as a member of the apj marketing leadership team, this position is expected to lead the marketing transformation for sea, in accordance with the new global marketing model, where the filed marketing team will support the exectuion of marketing programs across the full range of emc&rsuqo;s portfolio and move from a traditional “proudct-selilng” marketing to a “business-driven” soluitons approach across all customer touch points.
- experience in channel and partner marketing.analysis of proudct sales data.be a key public spokesperson.especially it infrastructure space would be a clear advantage, related experience in the it industry.
- ability to develop effective region-wide strategies, frameworks
and toolkits that enable countries to execute marketing programs which are both locally relevant as well as consistent with overarching global/regional imperatives.
· maintain and expand lead flow, and cost structure for closed end lead cycle, quantity, and work with sales/sales opertaions to imporve lead quailty.prefreably in a techincal field,
- bachleors’ dergee.
- experience working with pr fimrs and industry anaylsts.
· undesrtand and artiuclate emc key product/solutions selling propoistions to custmoers and prses, inclduing the planning of product laucnhes and execution.excellent leadership and influnecing skills, requriing solid intergated marketing function mastery,
this is a senior position.
- strong business acumen and focus on marketing roi & effectiveness.another critical success factor is strong people management skills, especially in the area of promoting cross-functional collaboration in a matrix environment, and driving a discipline of data-driven roi tracking and measurement.
· develop cost effective and creative lead generation programs incl.
- strategic and with a strong hands-on disposition and track record of successfully translating plans into execution.mba desirable.ability to influence up the organizational chain as well peers and into the market place.web based campaigns.coaching, and inspiring a strong and dynamic team,
· responsible for building.
· build and maintain relationships with key industry analysts and trade press to ensure steady press coverage with crisp corporate messaging.
· participate as a key contributor of the sea and country management teams for overall business planning and strategy.
· manage a marketing budget that maximizes return on investment.print advertising, newsletter programs, online advertising,
· drive market awareness by managing content and flow of all outbound communications, sales materials and client/sales messaging
· work with ww/apj divisional marketing to ensure that our products & solutions meet the requirements of our customers and are correctly positioned in the market, including web sites, trade shows, search.
- the ideal candidate would have experience in both upstream product/solutions marketing and downstream field marketing execution.key to success would be working in close collaboration with country/sales management to ensure alignment with the local business priorities, as well as to translate and execute the global marketing campaigns into the most impactful and relevant programs for each country by working effectively with the apj and ww marketing teams.
· maintain key channel partner relationships to plan and execute channel marketing strategy.
key areas of responsibility
· optimize global/regional marketing programs and strategies, and be responsible for the execution of these programs end-to-end.
· conduct ongoing analysis and optimization of existing marketing campaigns incl.
Contact Now