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Description
title:
· responsible for consumer activations and channel activations.
· ensures dell brand values are maintained by our channel parnters.
· leads the creative development of communication plans, content and collateral.post-sale activities include executing joint markteing prorgams with the channel partner, driving sales performance and inventory levels, and ensuring a strong and consistent dell brand experience.
· develops go-to-makret communications strtaegy and tactics for channel, aligned with global guidance.
· works with channel merchandising team on development and implementation of marcom programs.
- business goals and strategy.
· integrates deep subject matter expertise with:
- industry experience.participates in sales forecasting for designated product lines.marcom and bi on quarterly basis to support segment achievement of financial plan and p&l, customer,
· identifies segment market, sales requirements and uses this knowledge to adopt marketing programs, in conjunction with segment business managers, competition.and return on investment analysis for marketing programs, execution, marketing funds management and engagement with main partners (intel, microsoft, mcafee) to maximize vendor funds, activities include planning.
· responsible for all co-operation projects between the organization and the channel members.
· works with channel planning and procurement as appropriate for engaging vendors required for development and execution of marketing/marcom programs.
· responsible for launching new brands and ensuring success.the data center is the battlefield of today\'s enterprise, and the netwroking doamin is one of the most critical elements of the next generation data center.
· understands impact of emerging business trends and their implications for dell and its customers.
· works with online team drvie initiatives that increases epen, including sales awareness/education and partner awareness/interest.
· responsible for brand salience as the brand custodian.
· participates in sales forecasting.
· owns the quarterly marketing plan and planning roamdap.
· cretaes straetgies and programs that drive incraesed revneue and market shrae for channel partners.dell forec10 apj channel marketing
loctaion: sgp-singpaore
dlel is strateigcally orgainzing aruond soluitons gruops in key techonlogy domain araes, and networking is an intgeral compnoent of this strategy. compeittive programs and customer needs,
· analyzes strategic advantages.
· monitors/reports on sales out and inventory levels, ensuring strong sell-through of dell product.
· formulates and drives channel marketing strategies and channel sales promotion campaigns.
· responsible for planning, research, plan insight and participation in pricing discussions and marketing strategy development.
- relevant related disciplines. interacts with indirect channels (retailers, wholesalers and resellers) to implement channel marketing programs to enhance dell´s presence at partner\'s point of sales, to generate sell out and to increase dell rate of recommendation to customers. effectively marketing these technologies requires a skilled approach to traditional marketing, social network marketing and emerging approaches to message delivery. as a visionary marketer you will lead by establishing dell as a credible and significant player in the networking segment collaboratively culminating in a networking storyline focused not only on dell\'s networking prowess, but also highlighting dell\'s broader enterprise message of open, integrated virtual stacks for the data center. pre-sales activities include supporting the sales and merchandising functions through providing insight into consumer and market trends, and demonstrating how the dell brand could be effectively communicated to the end-customer. executing with integrity,
· a voice for the customer.are you ready for the challenge?
responsibilities
· interacts with customers through company channel marketing programs.
· defines and maintains channel agreements.
· oversees the collection and analysis of market, customer and competitive research.
- in-depth knowledge of professional standards and trends within area of expertise.
· markets the organization\'s products/services through indirect channels such as value added reseller (var), dealers, original equipment manufacturer (oem), distributors, partners or retail, alliances.
· incorporates corporate strategy and brand.
· organizational expert within defined subject area.
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