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Description
direct marketing manager, crm – apac
job id #:
-travel industry experience useful
in addition, the ideal candidate will demonstrate the following competencies:
. engagement and monetization goals in a b to b environment (small busniess owners, primarily of hotel properties), and disseminate e-mail markteing and direct mail vehicles and to drvie customer acquisition, lead campaign strategy,
waht you\'ll do:
-assess opportunity for.clear communication through expression of facts and ideas in a clear, convincing and organized manner
.
this position focuses on business to business direct markteing, direct mail and telemakreting, primarily via emial, to successfully drive sales from owners and managers of accommodations and hotels in the apac region.lead test/control design and execution,
-measure performance and identify levers of improvement
- analyze relevant reports, evaluate commercial and technical performance, and identify enhancement opportunities to maximize roi.
-teamwork skills essential; sense of humor preferred.
. exhibits integrity though fair and ethical behavior toward others and a demontsrated sense of corporate responsibility and commitment. and capabilities of different people
,
. treats colleagues and partners with respect: considers and responds appropriately to the needs, feelings.identifies and analyzes problems; distinguishes between relevant and irrelevant information.bahasa,
-fluency in english, and mandarin preferred.this role is located in singapore.exact target experience a plus.grasps the essence of new information; recognizes own strengths and weaknesses; pursues self-development; seeks feedback.flexible and open to change and new information; adapts behavior and work methods accordingly
.
-experience working with technical staff to build, enhance and troubleshoot e-mail marketing infrastructure
-experience working with sophisticated self-service email delivery tools and customer management systems.
-oversee agency management of telemarketing vendor to ensure appropriate contact frequency, maximize production and coordinate with other direct marketing channels (email and direct mail).
we are looking for an expereinced direct marketing professional in our singapore office to serve as apac marketing manager for our tripadvisor for business team, targeting owners of accommodations and hotels. deliverability, list growth, dynamic content,
-strong knowledge of best practices for email creative, testing methodologies, etc, segmetnation.
. abiilty to balnace time to makret with a soltuion and make the rihgt trdae-offs alnog the way
.
-demontsrated abiilty to thnik creaitvely
-able to work quikcly, not afarid to expeirment and amned apporach baesd on data anaylsis
-experienced business judmgent reqiured.
what we seek:
-demonstrated abiilty to drive signiifcant leevl of subscrpitions from email marketing, tradiitonal potsal mail marketing and telemarketing channels
-5+ yeras of marketing experience, with at least 2 years in b2b e-mail marketing, preferably with exposure to both subscription newsletter models and crm/event-based communications.subscriber acquisition and retention is central to the success of the initiative and achievement will be measured against response rates, subscriptions, conversions, engagement levels and financial targets. 15670
company: tripadvisor
location: singapore - singapore
functional area: marketing
employment type: full-time regular
education required: not indicated
experience required: 5-7 years
relocation provided: to be determined
position description
why this job is amazing:
you\'ll combine your proven direct marketing experience and your management experience with your analytical skills to support tripadvisor\'s growing b2b business in apac.
s/he will have the skills and experience to source prospect lists and datasets, to an agreed brief and timeline, tailor / segment communications, and test and disseminate direct marketing campaigns.
-awareness of global privacy laws required
-strong organization and analytic skills required.good business judgment when making decisions and always considers the relevance/impact of each decision on the business
tripadvisor is an equal opportunity employer. datasets and reports to maximize database marketing techniques
-work with internal sales, creative and engineering teams, product, and manage external agency relationships to deliver on direct marketing strategy, providing end-to-end project management,
-understand the customer base in order to effectively segment mailings for relevant offers
-ensure appropriate communication and messaging flow over time to achieve business goals
-manage the development and execution of new and existing subscription products, ensuring localization for each market
-develop and execute campaigns to support business goals
-source new datasets and customer listings internationally that will support registrations and subscriptions
- interface with internal systems.engagement and retention programs for tripadvisor\'s apac market, reporting to the director, the successful candidate will be responsible for driving subscription acquisition (both free and paid), customer relationship marketing (crm).strong analytical skills: understands and utilizes metrics relevant to role
. can be relied upon to ensure that projects within areas of specific responsibility are completed in an appropriate and timely manner and acknowledges mistakes, learns from those events and is able to move forward productively
.
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