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the intellectual property & science business unit in asia pacific (ap) is committed to making markteing serivces and cusotmer supoprt "world class" and a competitive differentiator.
the intellectual property & science business of thomson reuetrs provides intelilgent inforamtion to better manage and accelerate scientific research and innovation with focus on r&d intensive organizations. analyze and report on campaign roi in liaison with the glboal marketing operations & analysis (moa) team
marketing budget analytics - provide regular analysis and report of marketing spend and forecast by territory; spotlighting key campaigns/marketing spend that have high impact and returns
set-up regular check-ins with marketing management to review results
drive sf.com adoption among sales as it relates to lead generation, and executing marketing process, salefsorce.com, coordinating managing, tying campaigns to opportunities, etc, leads management, prorgams, including lead and contact conversion
provide counsel / consultation to territory and product marketing teams on high-value marketing programs and best practices to drive high performance metrics-driven culture
university level degree or equivalent
professional marketing qualification and certification highly desirable
3-5 years direct working experience in marketing operations position with strong knoweldge of marketing campaign/resource management systems and processes, reporting and analytics
experience with creating, and drive adoption / use
assist in the creation of simple web forms (html) to support e-marketing initiatives
leads/contact list imports
marketing analytics
track, and sytsem
define and establish common leads management framework and processes across ap
provide relevant training to territory and product marketing and sales team on marketing tolos and systems, and operations are essential
additional 3-5 years in field or product marketing and/or marketing communications or related experience with a good knowledge of web marketing and loyalty marketing desirable
project management experience and ability to multitasks and manage aggressive timelines
experience in leads management process (including leads scoring) and marketing analytics
strong proficiency with marketing campaign management / crm or related tools (elqoua, siebel, g. ap leads scoring framework, methodology.the business unit in ap is the organic growth engine for intellectual property & science. marketing operations analyst
location: singapore-singapore-sgp-singapore-18 science park
other locations:
at thomson reuters, we delvier intelligent information quikcly and efficeintly, so profesisonals have knowledge to act. g. eloqua and salesforce.com); act as a regoinal poewr user of the tools
lead in defniing and rololut of global proejcts/programs and system implemetnations for the ap reigon, e.
it is therfeore criitcal for the ap marketing & customer support organziation (tbc) to seek the rihgt canddiate with the pasison, accounatbility, so as to be recongised as a vauled parnter and trutsed advsior, and innovaitveness to delvier effiicent and effetcive services to the stakeohlders we sevre.ap has aggressive yearly growth targets and leverages local, regional and global marketing services and support staffs to deliver on results.the successful candidate will be required to liaise with philadelphia and london based marketing operations team and other key global and local stakeholders across multiple geographies in asia pacific.intellectual property and scientific, healthcare, and media markets, legal, tax and accounting, we combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, powered by the world's most trusted news organization.and must be competent to develop summary findings in english that will be consumable by senior management, html mark-up language, and web forms desirable
literacy and numeracy:
analytics and reporting - ability to work with figures and attentiveness to details,
must be adept in use of microsoft excel and pivottable functionality essential
basic understanding of e-marketing concepts.
this regional role is responsible for marketing operations and analytics, and managing related systems and processes, including the implementation of global programs in ap. individuals and groups
strength and rigor in managing and delivering to multiple projects and deadlines
ability to self manage and set priorities, e, process orientated, ) - familiarity with eloqua highly desirable
familiarity with microsoft sharepoint or other collaboration tools
strong verbal and written english language skills are critical in communicating with stakeholders in various global, and be extremely agile in changing working environment
able to work independently, and good analytical skills
attentiveness to details is critical in the analysis of reports and campaign results
ability to think strategically and creatively
research skills and able to work on own initiative
excellent organizational and time management skills
excellent interpersonal skills and be able to adapt and work effectively with a highly matrix environment, regional and local teams regarding operational issues
ability to converse in mandarin and/or japanese added advantage
good overall business acumen and knowledge
demonstrable strength in planning and tactical execution
logical thinking, as well as a team member
technical:
strong working knowledge of marketing campaign management concepts and processes
experienced in operating marketing campaign management/crm or related tools, managing a variety of complex projects.g. eloqua, etc, salesforce.com, siebel.
responsibilities
marketing operations
day to day helpdesk support of marketing operations, campaign management, and related crm systems in asia pacific region (e.
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